MICRO MODELLING

The “kundalini” of any constituency….In your finger tips…

The powerful tool that will provide you with tremendous ground level knowledge of each constituency, its civic issues, its unique problems and expectations….

This massive database will be converted to specific outputs which will enable you to develop an

UNIQUE CONSITITUENCY MANIFESTO…

Rapid implementation of the strategy … constituencies can be taken up simultaneously…45 days for output

Massive database of more than 20 civic issue status of each constituency – broken down into wards >>centres>> booths >> streets…

“solution based” approach to campaign will keep the voter interested in your propaganda

It will significantly increase THE CREDIBILITY of your Election Manifesto

This is creating “constituency manifesto” that will be unique to each constituency..

The strategy aims to reach the Party to the last voter in a way that will significantly improve the CONFIDENCE level of the Party as well as the Candidate.

Step 1:

We have developed a simple, easy to fill CHECKLIST that is split into WARD WISE, CENTRE WISE, BOOTH WISE and STREETWISE . Every street will have CHECKLIST that will take about 10 to 20 minutes to fill.

We expect the Party to allocate manpower at the rate of ONE PERSON PER BOOTH or THREE PERSONS / CENTRE to carry out this activity.

We will provide orientation to the candidate on the basis of this campaign and how to fill the checklist, identify people etc..

We can, alternatively, arrange for our own manpower to do this activity, but recommend that the Party identifies ONE BOOTH REPRESENTATIVE so that the follow up propaganda can also flow through the same person to the Voters.

Step 2:

The humungous amount of data received is processed through our in-house software. The software literally “splits” the constituency and generates database on all the check points.

Outputs can be had in two derivatives:

1. Ward Wise data on all the check points

2. Check point wise data on the entire constituency

The output of the software is the feed to the propaganda and campaign.

Step 3:

The output of our findings from 24 point checklist will be shared with the people through our Booth Representative as a CONTINUOUS FLOW OF INFORMATION

This will give the Party “continuous retention” in the minds of the Voter and also boost the confidence level of the Booth Representative when seeking votes for our Party

Step 4:

Parallely, based on the expectations of the people, we develop TECHNICAL & COMMERCIAL solutions to their aspirations.

This output can be converted to an “constituency promises” and even divided to “ward promises”, “Centre promises” and even to the extent of “booth promises”

The booth representative will now take this output for 12 days and campaign with the voters.

Why Micro Modelling will be effective?

Every party will be campaigning with basic rhetoric. But, with Micro Modelling, we can get into the details and the numbers and how our Party can make a difference to each Voter in a constituency.

The Voter Confidence in our Party and our Candidate will be enhanced significantly , as we have done the hard core ground work in understanding their basic aspirations.

The model cannot be replicated by any other Party and hence will be an “unique” approach by our Party

Micro Modelling will provide different points to talk to different sections of people, in different areas and will keep the Voting Population interested in what we have to say next… The output can be converted into a propaganda that will be continuous till the end of the election and each day, the Voter will get a new point from us.

Time Factor

With proper co-ordination and planning, we can effectively do Micro Modelling for 100 constituencies simultaneously.

Output can be generated within 4 days from the date of receipt of the filled up checklist.

Activity Schedule

Prepare complete database of each constituency

Prepare software platform for each constituency

Prepare checklist and give to the Party for Printing and distribution

Collect the filled up checklist

Load the data into software and generate output

Discuss the output with the candidate and help him / her develop the campaign points – ward wise, even booth wise on PROBLEMS & SOLUTIONS

Provide additional inputs on some constituency specific issues that may come up during the modeling program

Provide the output for taking printouts based on the problems and solutions